Advertising Media Specialist

Karen Piazza | Hopkinton and Holliston, MA

Custom Imprinted Wearables and Promotional Items

In advertising 30% to 60% of marketing dollars are wasted. The problem; nothing gets sold until it is branded. Karen Piazza of Kreative 1 Promotions strives to make your product or service sell itself thru the effective use of media in the realm of advertising specialties.

Karen brings to her clients’ “table” over 30 years experience in all phases of advertising/marketing. With a solid background in design and copy writing, coupled with a strong desire and drive to work towards creating a piece that will speak volumes of your product/service to your target market, she will create an advertising piece that is totally personalized for your business.

Karen’s four tenets of advertising are:

Stay Directed: It is fine to have an advertising budget but by starting small and staying focused, you can refine branding ideas that connect with your customers.

Be Bold: Own an attitude about your business! Think of other well known businesses that have espoused this attitude. Think of Nike; the Swoosh or how about Coca Cola; the simple glass bottle filled with Coke and the colors of white and red. Simple but so effective.

Name it: By the use of catchy taglines or by naming your business or product in an unusual or quirky manner, this can set you apart from the competition. And again, Nike; Just Do it! And Coke; The Pause That Refreshes!

See it: By branding visually and especially with custom imprinted items, you have a tangible to convey your message. Karen works with over 3000 manufacturer’s and can access over 300,000 media vehicles for your product or service.

For Marketing that Matters, contact Karen of Kreative 1 Promotions and see how far your advertising dollars can go to getting the results you need to gain recognition for your products/services.

For more information call the Metrowest Business Alliance at 508 733 0310
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